Mochilla is a production company formed by photographers Eric Coleman and B+ in 1997. The pair were working on a music video for DJ Shadow (High Noon) near the Teotichucan pyramids outside Mexico City. During a conversation with the Mexican producer in an attempt to explain their philosphy of shooting they stumbled on the Spanish word for backpack - Mochila.
In 1997 backpack was an almost derogatory term for independent hip-hop. Backpackers kept their rhyme books or spray cans with them at all times and this required a bag. The bag would be slung across their backs so that they would be mobile. “If the equipment doesn’t fit in the backpack we wont shoot it” became the defining rule in the formation of Mochilla.It was part practical adage (both photographers being committed to a practice that prioritizes engagement over production scale) — part nod to the group of film makers called Dogma started by Lars Van Triers. Twenty years later Mochilla has produced multiple music videos, many music documentaries, several ad campaigns, twenty mix cds, two remix albums and more than one hundred album covers and it continues to grow.
The pair were instrumental in Banksy's Oscar nominated documentary Exit Through the Gift Shop.
Both Coleman and B+ have taken their respective fields to new heights selling films to the Sundance Channel, being distributed by Ninja Tune, touring Europe several times, executing campaigns for Levis, Adidas, Dickies and Vans. They have shown their work as Mochilla on five continents. They both have successful solo careers but their continuing collaboration is housed at Mochilla.
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